If an influencer has a huge fan base and no engagement, you’d be accomplishing nothing by working with them. With available technology, some pseudo-influencers have grown their following with bots, meaning they don’t actually have real, engaging fans. These are people you don’t want to work with. Before working with someone who claims to be an influencer, be sure to examine their follower to engagement ratio, looking closely at likes and comments on their posts. After all, if someone has 100,000 followers and an average of only 50 likes per post, something is fishy.
Naturally, you should look at follower count when choosing an influencer to work with. This doesn’t mean you need to work with someone with millions of followers - instead, you should take into account the audience you’re trying to target, how much the influencer will charge you to promote your product or service, and what type of person you want associated with your brand. Perhaps you might want to work with someone who has a following or 50,000 or even 10,000 people instead 5 million. They may even do promotions in exchange for free product.