When a user uses keywords to search Google, it provides you with a search results page based on your search query. Note not everyone’s SERP will look the same... Search results come in three forms-personalized, paid, and organic. Google offers automated personalized search results based on factors such as the user's search history, and location (as much as we use Google to learn about different topics, Google does the same with each individual user, meaning it learns about you too). Google can identify the user’s interests and demographics to give the most insightful results on the SERP based on the users’ past search history.
Google's Advertising Platform “Google Ads” gives merchants the ability to advertise their products/services, a medium known as paid search. This medium can be important to capitalize on in your web applications search engine ranking, BUT for small business owners, it is vital that they first do all they can to optimize their organic search results, because again it is free, more for less.
Google pulls geolocation of your device on phone searches, so it can offer content that is geographically relevant. We focus on helping our clients rank higher up on local searches organically. Searches that have any kind of local intent, “near me”, or including the name of the city they’re in, “in Philadelphia”.
Vitris has built out an API integration with Google My Business (GMB). GMB is a tool for small local businesses to gain more exposure on online local searches, Google maps, and also gives businesses a knowledge panel as seen to the right to help give users more information about your business right off the SERP.
This is one of our client’s Maleek Jackson’s Fitness Boxing Gym, as you can see the knowledge panel Google offers for GMB accounts has a substantial amount of aggregated information. It is important to provide users with information that allows them to learn more about what you do, where you are, and when they can visit you. It is important to keep the information accurate and up to date, as new content and information helps aid good SEO practice. At Vitris, we help onboard our clients with their GMB account and hold strategy meetings with them to figure out exactly what they want to accomplish and then work to move as autonomously as possible with their input.
That being said, from a business owner’s point of view, we strongly suggest attentiveness in responding to reviews. Good reviews go a long way in ranking your business higher in prominence in your local area. Google will value that people are satisfied with your service and showcase you in more local search results.
Accessibility and efficiency of the web application are vital components of the groundwork of your site and good SEO. At Vitris we use a framework known as Angular that makes our applications compatible across all devices, while also offering the maximum speed possible. Angular was developed by Google, which gives developers an advantage to proper SEO with Google. We use server-side rendering through Angular to guarantee the fastest speed a web platform can offer, increasing efficiency across all devices.