Even though not directly, small businesses are always in competition with the industry’s big dogs. In order for these firms to survive, they have to maximize on every opportunity that they have in front of them. A well-designed, optimized, and functional website to give the much-needed presence online is a necessity to set apart a small business from the rest of it’s competition. To create such a website, the following critical aspects must be incorporated.
You may decide to have navigation on the sidebar, however this may not be very effective for a small business as users expect the navigation to be on the top. This is where they will look at when searching for other pages on the website.
As a small business, your contact information must always be easily visible on the website. This information should show the business name, physical address, telephone numbers and business email. It should be fashion in a easily accessible location, preferably on the footer menu in addition to a link on the top navigation.
You want to give your visitors the confidence that your website is secure and they should not be afraid of using it. This calls for securing your site with SSL and having the security signature shown on the website. This is especially imperative if you will be collecting sensitive customer information such as credit card numbers.
Mobile users have now surpassed desktop users, and as a small business, this is a critical aspect you must never avoid. It goes without saying that current websites must be mobile-friendly, and as such, it is imperative for you to test your site and ascertain that it renders okay on mobile devices. Failure to utilize this can result in the loss of clients.
Suitable Content Management System
As a small business, you may not have the resources to hire an in-development expert to take care of updating your website with fresh content on a regular basis. But luckily for you, there are a wide variety of content management systems you can use even if you have zero knowledge of coding. Consider designing the website on a suitable content management system for more convenience in doing the updates.