5 Ways to Get the Most Out of Google My Business

 
Posted on January 15, 2019

Setting up and verifying your company's Google My Business is a simple way to ensure that your small business is more likely show up in organic Google searches, Google Maps, and Google's Local Pack. Free to claim, it is an essential step to take when trying to improve your business's Search Engine Optimization. That being said, simply creating the account can leave much to be desired. Here are five easy ways to more likely see results from your Google My Business.

 

1. Fill out all the information Google asks for

 
The more information Google has about your business, the more likely your specific clientele will stumble upon your company through Google search. And these aren’t just “suggested” edits — these user-generated changes can actually be made live on your listing without you even being notified. This is just one reason why it’s very important that you log in to your Google My Business dashboard regularly to ensure that no one has made any unwanted changes to your listing.

2. Make posts

 
Making regular posts on your Google My Business goes further to make your business stand out on the results page. Posts function as a sort of advertisement that shows up that show up on the bottom of your GMB listing. To make a post, simply click on "Posts" on the left side of your Google My Business dashboard.

3. Enable bookings

 

Allow your customers to book appointment from you straight from their Google search! This is especially powerful because removing the steps required for prospects to become clients puts you a step ahead of your competitors with regard to client acquisition.


4. Answer your customer's questions

 
It is important to keep up with the questions that your customers will inevitably ask Google. Answering questions is an easy way to engage with customers and further your image as a reputable local business. It also makes it easy for your future customers to get the answers they need without having to contact you. Letting other people on the internet answer questions about your business before you will lead to misleading information surrounding your business.

5. Consult customer activity

 

Google My Business provides you with the opportunity to consult simple analytics to understand how people are finding your business online. Having this information allows you to possible adjust your actions and posts on Google My Business to increase the amount of people that discover your business rather than just those searching for you specifically.