1) It Starts With a Website
A strong website is the most essential starting point when it comes to digital marketing. Your website will serve as a base for all digital marketing efforts moving forward as well as a source of reference for current and potential customers. Your business should have a website that is modern, mobile-friendly, and easy to navigate. Once you have this down, you can move into other areas of digital marketing.
2) Original and Compelling Blog Content
Your website’s blog should have fresh, original, and compelling content that users can look to for solving problems or gathering insight related to your industry. Having quality blog content will improve your search engine rankings and help you establish your brand as a thought leader in its industry.
3) Local Marketing
If you’re aiming to target customers locally, then you should list your business in online search directories such as “Bing Places for Business” and “Google My Business”. These are free resources that can help you grow your brand and earn new business. Think of these directories like the “Yellow Pages” of the internet. After all, if nobody can find you, how can they buy from you?
4) Take Advantage of the Social Media
Every business is on social media nowadays, because it’s one of the easiest places to start building a community of people who are interested in your brand. With social media, there are many cost-effective ways for you to engage with customers, promote your brand, and earn new business. You should be taking advantage of this. To learn more about social media marketing, you should be able to find a wealth of information with a quick Google search.
5) Practice Search Engine Optimization
Search engine optimization for small businesses is not only affordable but also extremely effective in the long run. While it may take some time before you start to see results, improving your search ranking will draw new customers to your website. Regardless of the size of your business, this is a critical component of digital marketing that should not be ignored. To get started with SEO, focus on producing quality content that your customers will actually want to consume. Make sure that your web copy is well-written, your blogs are relevant and interesting, and your website is running smoothly. If you follow these tips, you’ll be on your way to growing your business in no time.