3 Tips to Drive Customers to Your Website

Posted on May 21, 2018


Getting the Most out of Your Website

Having a website doesn’t mean much if nobody ever visits it. We all hear about expensive ways to drive traffic, but these strategies can often be outside your budget. Because certain marketing efforts can be costly, many people simply give up and choose not to engage in digital marketing initiatives at all; however there are certain low-cost approaches you should consider. If done correctly, they can lead to great results.

1) Publish Quality Content

Content marketing is one of the most effective low-budget strategies for driving traffic to your website. With high quality content, you aren’t only providing your potential customers with valuable information, but also improving your search rankings as the content gets indexed by search engines. If done correctly, content marketing can be a cost-effective means for continuously driving quality traffic to your website.

2) Use Social Media

Social media is one of the easiest ways to drive traffic to your website. All you need to get started is a free account, a basic marketing plan, and an hour or two to get your pages set up! With outlets like Facebook and Twitter, you can share and promote your content to a potentially unlimited number of people. If they like what you post, they will share it with their network, giving your business a boost of free publicity. If there’s one way to quickly increase traffic to your website for little to no cost, it’s through social media.

3) Create Online Contests

Online contests are a great way to boost awareness and drive traffic to your website. Because they take a bit of work, very few businesses seem to take advantage of them. The great thing about online contests? You can give away your own product or service, making this a great way to promote your brand as well. (Unless you sell something like cars or other expensive goods - in this case, you shouldn’t be giving your product away!) With online contests, your customers have a chance to get something for free and engage with your brand in a productive way. Although you might want to spend a bit of money on advertising the contest through social media or other promotional channels, it shouldn’t cost you too much money if done correctly.

Make the Best of What You’ve Got

These are just a few ways to drive traffic to your website with little to no cost. Remember, you can get great results without spending a fortune - sometimes you just need to be a bit resourceful and creative.